Size is the Achilles heel of the traditional agency. So we are brutal about keeping THE CORE brilliantly small and agile. THE CORE is our smart, intensely creative but playful idea band.
Sure, we add to THE CORE when justified on a project by project basis; but we resist extending THE CORE team too freely or complicating projects too soon in their development. We love orchestras and session musicians and sound technitions and dancers. But THE CORE cannot be big too soon. Name a successful rock band that has more than 4, 5, or 6 members max at its core. (And if you like the analogy of rock bands as a creative business model, take a look here therockbandproject.com.)
Because we think, work, and make money unlike legacy agencies, we are free to keep THE CORE brilliantly small in this way and for THE CORE‘s outstanding members all to work on the work itself! We have no management pyramids to sit on or factories to keep busy.
Once we have the focus of an obvious rallying, organizing, and inspiring idea, then THE CIRCLE comes in to play.
A fearless leader of the new, Mark Beeching’s first job in the industry was running his own agency. Mark blazed a trail at Digitas, the digital creative powerhouse of the Publicis advertising and media group, where he combined the roles of Worldwide Chief Creative and Chief Strategy Officer. His vision, invention, and leadership led to a wealth of pioneering work for such brands as American Express, Nissan, Samsung, Delta, Wonderbra, Kraft and P&G. In 2010 The Internationalist Magazine named Mark an ‘Innovator of the Year’ for his creation of The NewFronts in NYC, a breakthrough annual event bringing together content creators to work directly with brands in exploring new digital opportunities. In 2014 Mark’s film company GUTSY won the first Cannes Lion to be awarded to a VR film: This is Stroke.
A nationally recognized entrepreneur and award-winning creative director, Ron Gibori has been heavily engaged in building brands for Fortune 500 companies, prominent non-profits, and scrappy startups for almost two decades. Offering a unique blend of creativity and business strategy, Ron has created and executed breakthrough campaigns and social experiences for a variety of top clients, including: Walgreens, Viacom, Nike, Trojan, and Kraft, among others. Ron’s previous success has been heralded throughout national media outlets such as Wired Magazine, the New York Times, CNN, MSNBC, USA Today, and the Associated Press. His creative strategy has also received Emmy nominations and several nationally recognized awards including a Peabody Award for the pro-social campaign, “Half of Us,” with mtvU.
A dynamic, entrepreneurially spirited executive, Aaron Webber brings a different advantage to the BGO team. He’s lived in more than five countries and done business in more than thirty. Twelve years ago he founded Webber Investments, a private equity, international consulting and investment company. He focuses on the detail simultaneously to the gestalt. A seasoned international businessperson, with a breadth of experience in both multiple industries and global business. Aaron has successfully led overall investment decision and strategy, guiding projects and markets, and companies, from inception through completion for multiple companies in various industries. He enjoys, and is good at, bringing order to chaos, creating something from just an idea and moving it forward with great speed and significance.
Stephanie Sarofian is a modern marketer, with a curious mind and collaborative spirit focused on building business value. For 20+ years, she has developed global marketing strategies and transformed operations for businesses of all sizes including American Express, Samsung, Netflix, Kraft, Bank of America and more. Stephanie co-founded The NewFronts, an annual market space dedicated to digital media programming and trading. She pushed the boundaries of digital at Digitas for nearly 18 years and was named one of the Most Powerful Women in Advertising in 2013. She went on to be the Executive Director at InMobi was named one of the Most Powerful Woman in Adtech. She is a pioneer in forging partnerships in marketing, technology, and content.